Compelling communication of the added value of a product and its perceived positioning in the marketplace is a prerequisite for ensuring optimal market access conditions. Additionally, value communication is important internally to ensure consistent messaging between global and local affiliates. Mapi’s global team of experienced medical writers and health economists can develop your value proposition and support your market access campaign through our complete range of value communication offerings including:
- Global Value Dossiers: Comprehensively communicates the evidence on how the product addresses the unmet need, and ensures consistency of messaging and communication internally between global and country affiliates. Mapi has provided over 40 Global Value Dossiers across a range of disease areas.
- Publication and Dissemination Strategy: Providing a clear strategy for evidence generation activities with clear and concise dissemination of the evidence to target audiences.
- Value Communication toolkits.
- Payer and clinicians advisory boards and workshops.