Maximizing the uptake of new medicines is crucial in ensuring that sales meet expectations and those benefits can be realized by as many patients as possible. Mapi can help you to achieve brand success by helping you to better understand your marketplace, and the key stakeholders and influencers. Mapi experts can work with you to develop bespoke materials or tools to engage with your customers to ensure that they get the right information at the right time. You will find some examples of our offerings below:
- Local value argumentation dossiers: this is a simplified, user friendly document to support market uptake by highlighting the local unmet need, humanistic and economic burden, and demonstrating the value of a new medicine.
- Services to support local payers/prescribers: such as patient surveys or focus groups to help identify local needs and the development of tools for physicians or patients to promote self- monitoring and follow up.
- Local Formulary Packs
- Guidance implementation: including development of an implementation plan and potential partnerships with patient groups/charities.
- Payer health economic models: to help estimate the local budget impact and demonstrate the economic value of a new medicine.
- Publications: peer-reviewed publications can further reinforce the impact of the appropriate implementation and uptake of a new medicine with your customers.
Finally, with locations across the globe, Mapi is a global company with local presence, able to leverage local expertise to support the market uptake of your medicine.