Loading Events

« All Events

Patient Insights & Engagement Webinar – Leveraging Every Interaction: Involving Patient Insights in Unexpected Ways

October 4, 2018 @ 10:00 - 11:00 UTC+0

Hosts:

Valerie Powell - Director,  Patient Insights & Engagement, Mapi Group

Description:

Patient input has been applied to marketing tactics for decades, and is now being used to provide limited input into clinical trial methodologies. While useful endeavors, it is time to think more broadly about where and how patient insights can have an impact.

Patient insights can be applied in every functional area. Examples span the continuum from survey design to protocol writing, clinical trial messaging and retention methods, the development of educational materials, and branding.

To achieve this, patient interactions (and associated costs) need not increase exponentially. We will outline strategies for obtaining an understanding that is broad, deep, and can be shared across the organization, while maximizing return on investment. By mastering these techniques, you can begin to apply patient insights in new ways for the benefit of patients and your organization.

Register to attend now:

http://webinars.mapigroup.com/leveraginginteractionsforpatientinsights


Subscribe to our Patient Insights & Engagement Blog!

Keep in touch in the meantime to stay up to date on new and exciting industry and Mapi specific happenings as they relate to Patient Insights and Engagement by subscribing to our PI&E team's weekly blog: http://mapigroup.com/patient-insights-and-engagement-blog/.

Details

Date:
October 4, 2018
Time:
10:00 - 11:00
Event Category: