Patient Insights & Engagement Webinar – Leveraging Every Interaction: Involving Patient Insights in Unexpected Ways
October 4, 2018 @ 10:00 - 11:00 UTC+0
Valerie Powell - Director, Patient Insights & Engagement, Mapi Group
Patient input has been applied to marketing tactics for decades, and is now being used to provide limited input into clinical trial methodologies. While useful endeavors, it is time to think more broadly about where and how patient insights can have an impact.
Patient insights can be applied in every functional area. Examples span the continuum from survey design to protocol writing, clinical trial messaging and retention methods, the development of educational materials, and branding.
To achieve this, patient interactions (and associated costs) need not increase exponentially. We will outline strategies for obtaining an understanding that is broad, deep, and can be shared across the organization, while maximizing return on investment. By mastering these techniques, you can begin to apply patient insights in new ways for the benefit of patients and your organization.
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