Patient Insights & Engagement Webinar – Innovative Retention Methods: Developing Population-Specific Tools
June 14, 2018 @ 10:00 - 11:00 UTC+0
Valerie Powell - Director, Patient Insights & Engagement, Mapi Group
Kelly Franchetti, RN, CCRN, CEN - VP, Patient Insights & Engagement, Mapi Group
Clinical trial retention methods are not “one size fits all.” Each patient population, and subgroups within these populations, has unique needs, motivations, and barriers to participation. Each trial protocol also presents unique challenges to patient retention that must be addressed if patients are to remain engaged for the duration of the Study.
In this session, we will describe a number of population-specific retention methods and the unique patient needs that were met by each. We will also provide examples of “generic” tactics that fail to meet the mark, and explain how you can modify the approach with a patient focus to implement tactics that resonate and have a positive impact on trial retention.
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