Patient Insights & Engagement Webinar – Creating Tools that are Share-worthy: Encouraging Patient Centricity throughout the Organization
August 31, 2018 @ 10:00 - 11:00 UTC+0
Who should attend?:
Those who are involved with Clinical trials/research, Patient-Centered Outcomes, Patient Insights and Engagement, Medical Affairs and Scientific Communication would find interest in attending this event.
While many companies voice a desire to be ‘patient-centric’, and even engage patients for input on specific programs, the insights obtained through these engagements are rarely shared in a meaningful way beyond the department that initiated them. A more strategic approach involved developing useful tools that reflect the work that’s been done in generating actionable patient insights, which can be instrumental in creating a culture shift within companies.
This session will outline methodologies for creating tools that will be used, and shared, throughout the organization. Providing these ‘share-worthy’ tools demonstrates the value of patient input and the subsequent actions it drives, ensuring that even those areas not traditionally exposed to patient insight work derive benefit from it.
Outline the methods for creating tools that reflect patient insights; demonstrate the value and utility by disseminating them throughout the organization.
Kelly Franchetti, RN, CCRN, CEN - VP, Patient Insights and Engagement at Mapi Group