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Innovative Ways to Gain Patient Insights
December 15, 2016 @ 10:00 - 11:00 UTC+0
A Patient Insights & Engagement (PI&E) Webinar: Innovative Ways to Gain Patient Insights
Webinar date & time:
Thursday, December 15th, 2016 @
- 10 - 11 am EST (NYC. USA)
- 3 - 4 pm GMT (London, UK)
- 4 - 5 pm CET (Paris, FR)
Vice President, Patient Insights & Engagement, Mapi Group
Patient-centric trial design, based on patient insights, can positively impact trial recruitment, enrollment, and retention.
In this presentation, we will introduce a proven methodology for obtaining patient insights and incorporating these insights into the design of the trial protocol.
We will also reveal how a deep understanding of patient motivations and needs can be applied as you operationalize the trial.
The 1-hour session will include:
- A 360-degree approach to learning about a target population
- How interactivity yields in-depth insights
- Examples of interactive activities for obtaining patient insights
- How insights can be effectively gathered in different settings